Dir, Product Marketing - San Jose, CA, United States

Originally posted 8 July 2026 by the employer.

About the role

The Director of Product Marketing leads strategy and go-to-market execution for a strategic product line at Lattice Semiconductor. This role owns product line vision and positioning, translating technical capabilities into customer value while aligning engineering, sales, and executive leadership.

What you'll do

- Own the product marketing strategy and go-to-market plan for the product line, establishing objectives, positioning, and success metrics. - Define technical and business requirements to deliver complete, competitive products and direct execution across the multifunctional product development team. - Establish messaging and value propositions for the product line and product families across all customer-facing channels. - Set and own the pricing strategy for the product line, partnering with the pricing team to manage competitiveness and margin. - Serve as the product line spokesperson to the executive team, reporting on performance, market dynamics, and strategic direction to inform roadmap and investment decisions. - Partner with sales, customers, and engineering to evaluate customer requests, balancing customer needs with business priorities to prioritize forward-looking roadmaps.

What you'll need

- Professional experience in product marketing leadership within the semiconductor or hardware industry. - Demonstrated experience defining go-to-market plans, messaging, and value propositions for technical hardware products. - Proven track record setting pricing strategy and balancing margin with market competitiveness. - Experience defining technical and business requirements with multifunctional engineering and product development teams. - Ability to represent product lines externally to customers, partners, and industry analysts. - Satisfactory proof of right to work in the United States and completion of background and reference checks.

Skills: product line vision, go-to-market plan, value proposition, pricing strategy, market dynamics, customer relationships