Digital Analytics Manager - Pune, Maharashtra, India
Non-Engineering
Originally posted 27 October 2026 by the employer.
About the role
The Digital Analytics Manager supports enterprise digital analytics operations by translating business measurement requirements into solution design references, data-layer design, web tagging, validation, governance, and reporting solutions. The position combines hands-on Adobe Analytics and Adobe Data Collection expertise with quality assurance, issue triage, and stakeholder coordination.
What you'll do
- Implement and enhance website and application tracking using Adobe Analytics, Adobe Data Collection/Launch, Adobe Data Layer patterns, events, variables, report suites, segments, and calculated metrics.
- Translate business requirements into measurement specifications, data-layer requirements, solution design references, pixel intake requirements, test plans, and acceptance criteria.
- Perform stage and production QA/UAT for page views, search interactions, downloads, login events, campaign pixels, consent signals, and URL-based behaviors.
- Maintain analytics privacy, data minimization, and consent-management integrations across Adobe Web SDK and regional privacy requirements.
- Conduct governance activities, audits, naming standards enforcement, and tracking health monitoring using alerts and site scans.
- Coordinate implementation tasks across Workfront, Jira, and ServiceNow, tracking dependencies and maintaining operational dashboards.
What you'll need
- 10 years administering enterprise Adobe Analytics and Adobe Data Collection.
- Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related experience (or Associate's with 5+ years, or High School Diploma with 7+ years).
- Hands-on experience with Adobe Data Collection/Launch, browser debugging, data layers, events, variables, segments, calculated metrics, and report-suite validation.
- Experience with QA and testing across stage and production environments, inspecting browser behavior, and documenting defects.
- Working knowledge of digital privacy, consent signals, data minimization, and responsible collection of user-related information.
- Experience managing workflows and incident tracking in Workfront, Jira, or ServiceNow.
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